RetroMagaz is the whole playing world

Client and problems encountered

RetroMagaz are the sellers of emotions and impressions. Their product gives you an opportunity to relax after a stressful day and immerse yourself in the exciting game world.

The website of RetroMagaz was built on a primitive CMS using template-based solutions. The guys wanted to differentiate their company from other market players, create a unique web design, and optimize the work of an online store.

Most importantly, users of the client’s website didn’t get the impression that they are in their gaming element, they didn’t feel understood here, nor did they feel like a part of gaming culture.

Task at hand

The client contacted us with a request to redesign the website and increase its financial return. The guys also realized that their company needed a cool new corporate identity.

— Optimize the online store that exists in the form of a product catalog created from a template

— Rethink the design and logic of the website

— Rethink the content of the website

— Do a rebrand

— Convey the sense of coolness and uniqueness of a gaming store to the customers

— Update the ads

Tools

UX/UI design

Usability audit

Laravel Development

eCommerce Strategy

content management

Branding

content marketing

Copywriting

Mail marketing

E-commerce support

eCommerce SEO

Improved usability of the company’s website

Inconvenient site navigation prevented users from quickly finding the necessary products when choosing from a large assortment, many basic functions were working incorrectly, and the company’s services were not presented in a proper manner.

We restructured the website, redesigned the menu to display a list of games for different consoles with a breakdown by genre, which makes it easier to find the most popular product group. We also developed an interactive guide, but more on that later on the slider 🙂

Created a new corporate identity

In parallel with website redesign, we were searching for a new visual language that would suit RetroMagaz.

The newly-created corporate identity reinforced the feeling of a unique gaming atmosphere: bright colors, pixel art, large product thumbnails. We used a non-standard blue color for the website background with an option to switch to a more traditional light color scheme.