What has been accomplished
A multilingual corporate website was created with the aim of presenting the company to foreign customers.
The information structure of online store was developed and implemented.
We implemented a set of features intended for both retail and wholesale customers with an option to download the up-to-date price list including company’s product range and latest prices.
We also created an option for independent moderation of web pages of company’s retail stores. As a result, each store has its own unique web page for publishing special offers, performing promotional actions and other marketing activities.
Sales increased 4-fold while the website traffic remained unchanged during the first 7 months following the redesign of online store. Sales grew still further by 100% over the next year of working on the project.
Card payments at the stage of checkout now account for more than 70% of online sales.