Branding for Maxi.az

BRANDING

Client and problems encountered

Maxi.az is one of the largest chains of retail stores in Azerbaijan, which evolved from a seller of electronic appliances to a goods hypermarket for the whole family.

Despite the fact that the local market is quite well-developed, the consumers didn’t have much experience in online shopping.

The company’s communication system and visual appearance was supposed to simplify its relations with users, make it more recognizable and attractive.

As a seller of modern gadgets and electronic appliances, the online store couldn’t afford to have an old-fashioned look.

Solution

We presented Maxi as a modern national brand, and added a colorful pattern to its visuals which is easy to use on all types of media.
Updated the logo through the use of animation and showed its festive versions.
We created a brand character, elaborated its communication and behavior pattern.