Retromagaz.com is a niche online shop of game consoles, joysticks and games with its own small network of shops.

neon pixel aesthetics of 90s creates strong associations with video games and retro style allowed to stand out on market
120K followers in total on all social media platforms
stylish merch has found many fans and is sold in all stores of chain

Client and problems encountered

RetroMagaz is a store for the fans of “Back to the Future” trilogy, “Kinder Surprise” chocolate with toy sharks and hippos, “Yupi” drinks, and carefree childhood days in the late 90s.

Their product gives you an opportunity to relax after a stressful day and immerse yourself in the exciting game world.

But the customers of RetroMagaz store didn’t get the impression that they are in their gaming element, they didn’t feel understood here, nor did they feel like a part of gaming culture.

Solution

We developed a new visual language and communication understood by gamers.
Made the logo look more modern and displayed its festive versions.
Expanded the color palette and created a funny sticker pack.
Created an online store with a new design, where users feel like they are in the game.
Revealed the essence and vision statement of RetroMagaz.