Modest design and the lack of cool branding prevented the store from reaching new customers who were ready to buy luxury products.
It was more than just another audio equipment store, but the company didn’t have the necessary means to express itself due to the lack of good branding.
The company owner had a unique vision of his project, but sometimes it takes an outside perspective to cast the vision and scale to fit in the market. That’s exactly what we did.
We told the fascinating story of Soundmag. Created a concept and wrote a manifesto.
Came up with catchy slogans and developed a communication strategy.
Created a logo, a non-trivial color palette, a brand pattern and merch.
Created a stylish online store that encouraged customers to come to Soundmag and leave the store with new headphones;)
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