Branding for RetroMagaz

BRANDING

Client and problems encountered

RetroMagaz is a store for the fans of “Back to the Future” trilogy, “Kinder Surprise” chocolate with toy sharks and hippos, “Yupi” drinks, and carefree childhood days in the late 90s.

Their product gives you an opportunity to relax after a stressful day and immerse yourself in the exciting game world.

But the customers of RetroMagaz store didn’t get the impression that they are in their gaming element, they didn’t feel understood here, nor did they feel like a part of gaming culture.

Solution

We developed a new visual language and communication understood by gamers.
Made the logo look more modern and displayed its festive versions.
Expanded the color palette and created a funny sticker pack.
Created an online store with a new design, where users feel like they are in the game.
Revealed the essence and vision statement of RetroMagaz.