Soundmag is your space of sound

soundmag.ua SOUNDMAG.UA

Client and problems encountered

Soundmag.ua – the first personal audio salon in Ukraine

The project faced several problems. Modest design, no interesting story to tell about business, user-unfriendly interface, absence of any unique features – all this was inconsistent with the inner content and thoughts that were on business owner’s mind.

Due to this and despite the availability of high-quality product assortment, many customers ignored the luxury goods and gave preference to low- and medium-price items.

SOUNDMAG.UA

Task at hand

The key task was to increase the financial return on investment in the online store.

It was necessary to grow the share of luxury headset sales, increase the average purchase amount, identify and eliminate all the problems with product search and purchase on the website. 

Furthermore, we were tasked with making the online store more recognizable to set it apart from other brands and show that it’s not just another audio equipment store.

Tools

UX/UI design

Laravel Development

eCommerce Strategy

content marketing

Branding

Copywriting

Mail marketing

E-commerce support

eCommerce SEO

SOUNDMAG.UA
SOUNDMAG.UA
SOUNDMAG.UA

Insight #1
believe your ears

The geometry of the human ear is unique, and different people will hear the sound differently in the same headphones.

You need to listen to music through headphones with your own ears to choose the pair that suits you best. 

That’s why we decided not only to update the website, but also transform the online store’s pick-up point into a listening room.

SOUNDMAG.UA
SOUNDMAG.UA
SOUNDMAG.UA
SOUNDMAG.UA
SOUNDMAG.UA
SOUNDMAG.UA
SOUNDMAG.UA
SOUNDMAG.UA
SOUNDMAG.UA
SOUNDMAG.UA
SOUNDMAG.UA

Insight #2
how the product looks on people

We surveyed the customers, analyzed the common questions, and it turned out that factor #2 is how the headphones look on a person.
SOUNDMAG.UA
SOUNDMAG.UA
SOUNDMAG.UA
SOUNDMAG.UA
SOUNDMAG.UA
SOUNDMAG.UA
SOUNDMAG.UA
SOUNDMAG.UA
SOUNDMAG.UA
SOUNDMAG.UA

Promoted the features and values throughout the conversion funnel

We elaborated dozens of scenarios from the moment when the customer saw an advertisement to post-sale support.
SOUNDMAG.UA
SOUNDMAG.UA
SOUNDMAG.UA
SOUNDMAG.UA
SOUNDMAG.UA
SOUNDMAG.UA
SOUNDMAG.UA
SOUNDMAG.UA
SOUNDMAG.UA
SOUNDMAG.UA
SOUNDMAG.UA
SOUNDMAG.UA
SOUNDMAG.UA
SOUNDMAG.UA
SOUNDMAG.UA
SOUNDMAG.UA
SOUNDMAG.UA
SOUNDMAG.UA
SOUNDMAG.UA
SOUNDMAG.UA
SOUNDMAG.UA
SOUNDMAG.UA

Results in figures

We relaunched the online store, formulated and extended the positioning across all sales channels, added several unique features to the site that none of the competitors had.

X5

increase in the average purchase amount within 6 months

+134%

growth in sales conversion rate

Х3

increase in repeat sales

This is not just another website development company. They know how to highlight your business strengths like no other web developer and they make your website look unique and recognizable. I won’t say much more than that, simply visit my website and see everything for yourself.

SOUNDMAG.UA

Vadym Vazhynskyi

CEO/Founder/Owner в Soundmag.ua

Maybe we are just the team, that you’ve been looking
for so long.

    +48%

    increase in the transaction rate after project launch

    +27%

    increase in the sales conversion rate

    SOUNDMAG.UA
    +32%

    Increased organic traffic conversion rate

    +42%

    The number of transactions has increased (we compared statistics a year before and after the launch of all new functions)

    SOUNDMAG.UA
    x8

    increase in the transaction rate after project launch

    +110%

    increase in the number of website users

    SOUNDMAG.UA
    +34%

    increase in organic traffic conversion rate

    18%

    decrease in bounce rate

    SOUNDMAG.UA
    х2

    Over the past 3 years, the online store has been a twofold increase in income

    1

    The company’s online store has surpassed all of its offline outlets in terms of turnover and profit

    SOUNDMAG.UA
    2.5 months

    Launched a custom full-fledged project from scratch

    We create an interesting image product, which lives up to the auditoria’s expectations.

    SOUNDMAG.UA
    х2

    After updating the mobile version, the conversion more than doubled

    8y

    We supported the store for 8 years, with each update we recorded an increase in sales conversion rate

    SOUNDMAG.UA
    For those who want to make a project

      A little about your business:
      1. What do you plan? Describe in your own words what your goals and objectives are.
      2. What are the deadlines? Are there scheduled start and end dates? Is there a clear deadline or flexible deadlines?
      3. Is there a planned budget for the project? Write down your budget scope or the exact amount you are willing to allocate in $
      4. How old is your business? (or How long has your business been running?)
      If you have a file with additional information, you can attach it here :)

      Thanks

      The form has been successfully completed and submitted!
      Expect feedback soon

      But that's
      not all...
      To all cases