360° photo, video, AR and many other things came as a result of digital development and spoiled customer wants. Product descriptions and photos taken from different angles are no longer considered sufficient to make a purchase decision, and rightly so. Market actors resort to different tricks to encourage customers to stay longer on the product page, help them rediscover the product and fall in love with it.
But what happens when all this stuff is crammed into one website? “Look how stylish and modern we are. We follow the latest trends and know how to do different things.” It’s very easy to lose sight of the main task assigned to every website which is to sell products. Your website should be unique, simple and eye-pleasing rather than showcase the abilities of web developers and creative imagination of web designers.
What we offer our clients:
〉We updated the entire product catalog for https://chila.ua , which gives it a visual advantage over competitors. Come and see for yourself how a marketplace of disposable goods turned into an attractive store where you can’t resist the urge to buy things. Instagramic. Modern. Beautiful.
〉We also implemented a unique feature on the website of audio equipment seller, which is something that no other competitor has ever done before. When you move the mouse cursor over the headphone image, the head is turning in the direction of cursor movement. It may seem more of an entertainment than a direct selling technique, but products with this feature show a higher conversion rate than others. The result is an increase in the average purchase amount. Feel free to move the cursor and turn the head back and forth: https://soundmag.ua/uk/zmf-auteur-ambrosia-maple.html
〉Another cool solution is the introduction of dark and light mode on the website of one of our clients. All product cards were placed on an isolated background, while the games sold by the online store are no longer shown in boxes on a standard background. Currently, the product card includes a game description with a duplicate poster. In fact, we only used the existing content that had already been added to the website. Nowadays, the RetroMagaz store of games & game consoles differentiates itself from competitors by delivering unique and visually pleasing customer experiences, which is just what we wanted to achieve. Please see here: https://retromagaz.com/product/ps4-igra-horizon-zero-dawn-complete-edition-rus-ozv-bu
We don’t have a universal solution for everyone, and we don’t recommend every client to use AR or change the product photo in the catalog. We search for solutions that depend on who your target audience is, because what’s good for one is a sales killer for another. There is no magic pill.
This approach sets us apart from the rest. We offer creative and working solutions that bring profits to those who ask us for help.
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