Luxoptica is the way for good vision

Luxoptica
luxoptica.ua Luxoptica

Client and problems encountered

Luxoptica has been helping people see the world clearly and in color for more than 26 years. Customers can undergo diagnostic tests, consult an ophthalmologist, and order contact lenses or glasses in any of the network’s offline stores.

Luxoptica didn’t understand how to interact with its target groups online: customers experienced problems with selecting optical products, going through a checkout process, finding information and purchasing related products.
The services provided by the highly-qualified personnel of Luxoptica weren’t properly presented.

Luxoptica

Task at hand

Our main task was to increase the sales conversion rate for the Luxoptica’s website. It was necessary to minimize the difficulties experienced by users (especially users with vision impairment) when buying online.

— Improve usability 

— Find out what end consumers are looking for on the website apart from optical products, and help them find necessary information 

— Think out the behavioral scenarios for all target customer groups 

— Improve the mobile version of the website to make it user-friendlier

— Increase sales conversion rate for the website

Tools

UX/UI design

Usability audit

UX Strategy

E-commerce consulting

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Identified customer needs

We studied the behavioral patterns of users and completely immersed in the subject matter.

For that purpose, we spent two days in the network’s offline store.
Consulted a technical specialist. Analyzed the selection criteria used by customers when choosing contact lenses and frames.

When we learned all there is to know about the things that are of great importance to the customers, we started rebuilding the entire online store.

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Showed that Luxoptica is a social brand

One of the main tasks was to show that Luxoptica is a large team of professionals and competent consultants.

For this purpose, we designed a mechanism for booking a doctor’s appointment and online consultation page in the form of a simple dialogue, as well as promoted the idea of brand’s openness throughout the website.

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Results in figures

Showed that Luxoptica is not just a marketplace, but a brand that really cares about customers.

34%

increase in organic traffic conversion rate

18%

decrease in bounce rate

Recommended! A customer-oriented company that takes a flexible approach to each client even when working under tight deadlines. They delve into the product and business processes to build a website to perfection.

Dmytro Deulin

Head of E-commerce at Luxoptica

Maybe we are just the team, that you’ve been looking
for so long.

    2.5 months

    Launched a custom full-fledged project from scratch

    We create an interesting image product, which lives up to the auditoria’s expectations.

    Luxoptica
    x8

    increase in the transaction rate after project launch

    +110%

    increase in the number of website users

    Luxoptica
    +48%

    increase in the transaction rate after project launch

    +27%

    increase in the sales conversion rate

    Luxoptica
    х2

    Over the past 3 years, the online store has been a twofold increase in income

    1

    The company’s online store has surpassed all of its offline outlets in terms of turnover and profit

    Luxoptica
    +32%

    Increased organic traffic conversion rate

    +42%

    The number of transactions has increased (we compared statistics a year before and after the launch of all new functions)

    Luxoptica
    For those who want to make a project

      A little about your business:
      1. What do you plan? Describe in your own words what your goals and objectives are.
      2. What are the deadlines? Are there scheduled start and end dates? Is there a clear deadline or flexible deadlines?
      3. Is there a planned budget for the project? Write down your budget scope or the exact amount you are willing to allocate in $
      4. How old is your business? (or How long has your business been running?)
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