The company has been developing rapidly while increasing the store traffic and sales volume. The online store offered more and more products, services and special deals that had to be displayed in a natural way.
The existing website looked outdated and didn’t match the scale of company operation. It was necessary to take a fresh look at website design and interface without compromising brand recognition.
— Update the design and functionality of retail giant’s website while preventing a slump in online sales during the relaunch
— Perform in-depth analysis of all the ways of interaction between online store and customers, especially in scenarios where customers refused to make a purchase
— Process a huge array of information, given that the website consists of more than 347 pages
— Improve the interaction scenarios by implementing user-friendly functionality
— Encourage customers to make a quick purchase by subtly conveying a message that the product can be picked up within 20 minutes 24 hours a day in all key spots.
— Create a web portal about job opportunities at Moyo
UX/UI design
Usability audit
eCommerce Strategy
content management
Copywriting
E-commerce support
eCommerce SEO
Analytical tools enabled us to track user behavior on different pages of the website and thereby increase the conversion rate for each of them.
Brand identity was shown not only in the details of user interface but also in the loyalty program, text pages for B2B, web portal about job opportunities at Moyo, etc.
We fulfilled all the requirements, including those related to SEO, implemented the necessary functions and refreshed the appearance of the online store.
Increased organic traffic conversion rate
The number of transactions has increased (we compared statistics a year before and after the launch of all new functions)
We have a very pleasant experience working with the agency! It employs true professionals in their field. Our expectations for the results of the work are always very high, but in this case they were fully justified! I like the fact that the guys know how to defend their point of view and always constructively argue their innovative proposals both in design and in the logic of the operation of a particular site block. We are very happy to work with such partners!
Maksim Levchenko
Chief Marketing Manager at MOYO
