UX/UI design for online stores

A website designno one can scroll past

We care about both the user and the business. We create more than a mockup: a scenario that leads to a purchase, from research and prototypes to an interface ready for development.

MOYO mobile app design

Design by Sense

Questions first, then design

We start with questions: “Who is your customer?”, “What are they looking for?”, “At what point do they close the tab and go to a competitor?”. Only then do we get to the design, where everything has a reason.

User research

We talk to shoppers and study on-site behavior and competitors to find what gets in the way of buying.

Prototypes

Page structure and navigation logic, so shoppers don't get lost and find products fast.

UI design

A branded interface style that builds recognition and trust in the store.

Responsive design

The site looks and works equally well on a phone, a tablet and a large monitor.

Redesign

If your site feels tired, we refresh it without losing what already sells.

Design system

A set of components and rules that keeps new pages consistent and makes them faster to build.

How it works

Six stages of design

Custom design always beats a template: you get an approach tailored to your audience, style and goals. And clear stages make the process predictable.

  1. Stage 1

    We study the business

    We dive into your industry and analyze competitors and goals to design an experience that converts.

  2. Stage 2

    We build the structure

    Sitemap, prototypes and navigation logic, so users don't get lost in the interface.

  3. Stage 3

    We work out the details

    We turn the brand into a clear, convenient and responsive interface for every screen.

  4. Stage 4

    We test

    We analyze user behavior, look for weak spots and refine the experience to its best version.

  5. Stage 5

    We hand off to development

    Clear documentation of styles, elements and logic, so development runs without unnecessary questions.

  6. Stage 6

    We launch

    We help bring the design to life in code and keep growing the product together with you.

Work

What it looks like in real projects

SOVAjewels.com — redesign of a jewelry online store

A new interface for a trendsetting brand: catalog, product page and checkout that highlight the value of the jewelry.

  • UX/UI design for online stores: work example, image 1
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  • UX/UI design for online stores: work example, image 3
  • UX/UI design for online stores: work example, image 4

MOYO — mobile app

Building on the website's features, we designed an app with a convenient interface: quick access to purchases, personal data and current offers at any moment.

  • UX/UI design for online stores: work example, image 5
  • UX/UI design for online stores: work example, image 6
  • UX/UI design for online stores: work example, image 7
  • UX/UI design for online stores: work example, image 8

Why Sense Production

We design the scenario that leads to a purchase

We have built dozens of e-commerce solutions, from fashion to building materials. We help businesses sell more, more often and at a higher value.

Questions

UX/UI design FAQ

What affects the cost of UX/UI design?

Project complexity, number of pages, interactivity, responsive design and integrations with external services.

How long does the design take?

We can launch an online store in 2–4 weeks by focusing on the features needed to get started. You quickly get a working product and keep developing it from there.

How do you involve the client in the process?

At every stage: from discussion and the brief to reviewing prototypes, visual concepts and revisions. Your knowledge of the business is the most valuable source of good design.

How does UX/UI design affect business goals?

Directly: easy navigation and search help shoppers find products fast, a well-designed product page and simple checkout drive the purchase, and a pleasant experience brings customers back.

How do you handle revisions?

After each stage (prototypes, visual concepts) we collect your comments. Two rounds of revisions are included in the price; further rounds are billed separately.

Testimonials

What people we have worked with for years say

Our expectations for the results are always very high, but in this case they were met!

I like that the team knows how to stand its ground and always argues its innovative proposals constructively.

Maksym LevchenkoChief Marketing Manager · MOYO
MOYO case →
Andrii OnopriienkoHead of E-commerce · sovajewels.com

We got a truly high-quality product, thought through down to the details, and we keep working together to improve it.

sovajewels.com case →
Dmytro DeulinHead of E-commerce · luxoptica.ua

When a site is not just made but made well, thanks to diving into the product and business processes.

luxoptica.ua case →
Vadym VazhynskyiCEO / Founder · soundmag.ua

They know better than anyone how to highlight a business’s strengths and make a site unique and recognizable.

soundmag.ua case →
Nataliia ProkopenkoHead of E-commerce · chila.ua

In some cases they even told us what not to do at the initial stage, so it wouldn’t turn out to be redundant and we wouldn’t overpay.

chila.ua case →
Volodymyr DrokFounder · mirasvit.com

We rejected most of the prototypes. But SensePro were patient and persistent, and we developed an approach that met our business requirements.

mirasvit.com case →

Next step

Let's discuss your store's design

We'll show you examples, ask about your vision and suggest a solution that will work for your store.