SOVAjewels.com – jewellery brand-trendsetter with its network of shops all over Ukraine

х 2

Over the past 3 years, the online store has been a twofold increase in income

№ 1

The company’s online store has surpassed all of its offline outlets in terms of turnover and profit

sovajewels.com

Client and scope of work

A jewelry house that sets fashion trends. This is one of the fastest growing Ukrainian brands.

We launched the online version of the SOVA project in 2016. The project has grown substantially over the past 6 years and became one of the leaders of its market niche.

It was necessary to inject new life into the project and bring it in sync with a highly sophisticated and demanding audience. The client contacted us again with a request to redesign the website.

The task

It was necessary to make the SOVA store look stylish, expensive, and convenient for online shopping.

Build a website that looks more like an eye-catching shop window with non-intrusive presentation of product prices.
Design a website in the form of a magazine to emphasize the corporate identity and style.
Improve the usability.
Create a user-friendly product filter by size and material.
Add a tool for sorting products by on-shelf availability.
Create a “My Account” page.

Tools

Conversion Rate Optimization (CRO)
Online store audit
UX/UI Design strategy
Online store UX/UI Design
Content creation
E-commerce consulting

A new style
inspired by fashion magazines

Beauty and simplicity go hand in hand and complement one another.

We have moved away from the format of a classic online store and designed the site as a stylish catalog – modern, premium, inspired by fashion portals. The new visual style emphasizes aesthetics and attention to detail, creating a unique experience for connoisseurs of beauty and design.

Magazine like catalog

We took a non-standard approach to filters and changed the presentation of jewelry.

A large list of filters turned out to be unnecessary, since only a few parameters need to be selected for the items: size, metal, and color.

Product page

This is a key decision point. It should not only present the product, but also emphasize its value, build trust, and encourage action.

We have carefully optimized this page to improve the user experience and directly impact conversion growth and sales.

set up the store’s communication with customers

Each customer is unique and has their own requests, so we worked out different scenarios and ended up adding useful functionality.

Results

The company’s online store surpassed all the offline chain outlets in terms of turnover and profit.

х2

Over the past 3 years, the online store has been a twofold increase in income

№1

The company’s online store has surpassed all of its offline outlets in terms of turnover and profit

We received a high-quality and well-thought-out product, and we continue to cooperate and improve it.

Andriy Onopriyenko

Head of E-commerce at SOVA

Our cases

MOYO.ua – network of appliances, electronics, tools and gadgets stores in Ukraine

+ 32%

Organic traffic conversion rate increased

+ +42%

The number of transactions has increased (compared statistics of the year before and after the launch of all new features)

We have been cooperating since 2020

Luxoptica.ua – the largest chain of opticians in Ukraine with the opportunity to check your vision and get an ophthalmologist’s consultation

+ 34%

Organic traffic conversion increased

– 18%

The rejection rate has decreased.

We have been cooperating since 2018

Retromagaz.com is a niche online shop of game consoles, joysticks and games, and a chain of shops.

+ 48%

Increase in the transaction rate after project launch

+ 27%

Increase in the sales conversion rate

We have been cooperating since 2019

Agency services

Online store accelerated launch

We launch online stores using the MVP (Minimum Viable Product) principle – this is an accelerated launch method with a focus on the most important functions.

Learn the features

Total relaunch of the online store

We will rethink your existing online store and bring it up to date so that it looks and works the way users expect.

More about approach

Conversion rate optimization

З 2013 року ми займаємось підвищенням коефіцієнта конверсії в інтернет-магазинах. По-справжньому намагаємося зрозуміти проблеми наших клієнтів та вирішити за допомогою наших експертиз.

Learn more

Consulting

We find a path to growth and create a strategy that takes into account your niche, competitors, and uniqueness.