Usability Audit
I WANT TO DO A PROJECT It is very often the case that business owners and top managers approach us with the following request: “Everything seems to be working quite well, but I feel we can do better”. This feeling corresponds to reality in 90% of cases due to inefficient website operation.
Our vast experience and understanding of the pain points of your target audience allows us to conduct a qualified audit and detect all the errors that prevent the customer from getting to the shopping cart or clicking the “Buy” button.
To do this, you don’t need to reach out to your customers and ask them a bunch of questions like: “Why didn’t you buy anything? We know that you spent 30 minutes on our website, clicked on several products, looked at the top left corner of the screen, you even added a related product to the shopping cart, and then you just closed the tab. Why? What’s wrong? Is there a problem on our end?”
We haven’t mastered the art of reading minds just yet, but there is every likelihood that the tab was closed due to some website problems rather than external factors. We compensate for the lack of mind-reading skills by making use of the research findings of the most credible institute that performs usability analysis. All user behavior scenarios have been known for a long time, and we can put this knowledge to work.
Therefore, after diagnosing your website we will know exactly what’s wrong with it and why it doesn’t operate at full capacity. We will prepare a therapeutic action plan that doesn’t envisage any surgical interventions. Victor from Zhytomyr will make an order instead of closing the shopping cart tab, and you won’t have to scratch your head over the question: “What is wrong here?”
