Step 1. Google Ads
Search, Shopping campaigns and Performance Max across your whole assortment. For the first two months we gather data and agree on KPIs together.
Advertising that pays off,not just brings in traffic
We set up and run your online store's advertising on Google, Facebook and Instagram. The main goal is return on ad spend, so every week we look at sales, not clicks.
Promotion strategy
We start with Google ads: they bring people who are already searching for your products and show return on investment fastest. Once search is consistently profitable, we add Meta to build demand and bring your audience back.
Search, Shopping campaigns and Performance Max across your whole assortment. For the first two months we gather data and agree on KPIs together.
Facebook and Instagram for new customers and remarketing. We review the terms of cooperation when Meta is added.
We count revenue from ads, not impressions and clicks. Targets are set on your store's real data.
Tools
We choose a set of campaigns for your assortment, budget and season. Each tool has its own role in the customer journey.
Machine-learning campaigns: bids, audiences, devices and regions adapt to results. They cover all Google placements.
Ads above the organic results for the queries of people looking for your product right now.
Product cards with photo and price in Google Shopping: shoppers see the product before they even visit the site.
Banners on Google partner sites, YouTube and Gmail: promotions, special offers and demand for new products.
Promo videos before and within videos: we introduce the brand and products and build interest.
Eye-catching native ads in YouTube, Gmail and Google recommendations for an interested audience.
We bring back those who viewed products or abandoned their cart with personalized ads.
Facebook and Instagram ads for new customers, look-alike audiences and repeat sales.
How we work
Launch takes two to three weeks. You see the plan at every step and know what is happening with your budget.
Channels, campaigns, budget and expected results for your store.
Google Tag Manager, analytics and purchase tracking, product feeds.
Campaign structure, keywords, ads and audiences.
First data: we cut what doesn't work and strengthen what sells.
A report for the period and a plan for the next month.
Weekly sprints
Three specialists work on your project: an ads specialist, a project manager and a web analyst. Every week they go through the same cycle.
Spend, conversions and return of every campaign.
MondayProject KPI snapshot: where we grow, where we lose.
KPI snapshotBids, budgets, ads, audiences.
Account changesWhat we did, what we saw, what's next.
Every weekThree specialists on the project. The ads specialist runs the accounts, the web analyst is responsible for data and reports, and the project manager for deadlines and communication with you.
Areas of responsibility
We run the ads, but a sale is a joint effort: ads bring in the buyer, and your site and service convince them.
Pricing
The service fee is fixed and depends on your budget and set of tools. From the third month you can switch to KPI-based payment.
Ad budget of UAH 30,000–60,000 per month.
Ad budget of UAH 60,000–280,000 per month.
Ad budget from UAH 280,000 per month.
Prices exclude taxes and payment system fees. The ad budget is paid separately, directly to the ad platforms.
Pay for results
The first two months are about data. After that, goals are set in numbers, and our fee can depend on how well we meet them.
Two months of statistics on your store and campaigns.
Months 1–2We discuss the goals at a team meeting and lock them in.
End of month 2A fixed fee, or a smaller fixed part plus a percentage of the ad budget.
ContractKPI report: what worked, what we're changing.
From month 3How to start
Questions
From UAH 30,000 per month for Google ads. For Meta we recommend from 600 $ per month. The ad budget is paid separately from our services.
First data comes in a few weeks after launch. We set full targets over the first two months, once enough statistics on your store have accumulated.
Yes. From the third month you can switch to a KPI model: a smaller fixed part plus a percentage that depends on the goals achieved.
Access to the site and analytics, up-to-date products, prices and stock, and fast order processing. Ads bring the buyer, but the purchase happens on your site.
Weekly: a short report on what we did and saw. Monthly: results for the period and KPI progress.
Next step
Tell us about your store and budget, and we'll prepare a Google and Meta promotion strategy: where to start and what to expect in the first months.
We have received your request and will contact you shortly to arrange a short conversation.
If it is urgent: +38 044 337 37 73