E-ZOO – this is a true animal lovers club

e-zoo.com.ua

ABOUT BUSINESS

A reliable and caring online platform was founded by experienced breeders that understand the problems and needs of pets. Their goal is not only to sell goods, but also to serve as a reliable assistant to anyone who loves animals and seeks to improve the life of four-legged and feathered pets.

ISSUES

The website design needs to be updated. Make the site user-friendly and understandable.
There were many undeveloped user scenarios.

TASKS

Update the UX/UI of the online store considering all user scenarios

The task was to make the site understandable and user-friendly. And pay special attention to animal feed, as this is the basis of purchases on the site.

WHAT WE DID

Updated the look and feel of the e-shop.

Showed what options for packaging feed is available.

Showed a feed calculator depending on the weight of the animal.

Showed savings depending on the volume of packaging.

We made it possible to count the amount of feed so as not to overfeed the animal.

Results in numbers

Thought out usability and updated the entire design of the online store

+42%

Conversion rate has grown since the launch of redesigned website

+75%

Revenue has increased

-73%

The bounce rate has decreased

They are very cool, definitely the coolest team in Ukraine. They spoke frankly without using any clichés or finger counting just to show off. Instead, they gained a full understanding of our need. They produced work of exceptional quality and have been providing support in the process of further development for 2 years now. A big thank you from the whole E-zoo team.

Oleg

Managing Partner

increase in the transaction rate after project launch

+110%

increase in the number of website users

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+48%

increase in the transaction rate after project launch

+27%

increase in the sales conversion rate

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+34%

increase in organic traffic conversion rate

–18%

decrease in bounce rate

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х2

Over the past 3 years, the online store has been a twofold increase in income

№1

The company’s online store has surpassed all of its offline outlets in terms of turnover and profit

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We launched a print constructor, and it’s working successfully. Thanks to this constructor, service users have an additional tool for making money from selling original designs.

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+32%

Increased organic traffic conversion rate

+42%

The number of transactions has increased (we compared statistics a year before and after the launch of all new functions)

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