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Online store audit

An audit that findslost sales

We review the customer journey, catalog, technical health and data of your store. You get a prioritized change plan, not a list of remarks.

Order an audit What the audit covers

When you need an audit

The store works, but sells less than it could

Traffic grows, sales don't

Ads and SEO bring people in, but orders don't increase.

We look atconversionrevenue per session

Metrics dropped, the cause is unclear

The team feels the problem, but everyone sees it in a different place.

We look atfunneladd to cart

Lots of ideas, no order

The to-do list keeps growing, and no one knows what will pay off first.

We look atimpact on saleseffort

A relaunch or redesign is ahead

Before big changes, it pays to know what works in the store and what gets in the way of sales.

We look atcustomer journeytechnical debt

What we check

We look at the store as a system

Sales are rarely lost on a single page. More often it happens where design, catalog, tech and data meet, so we check all four layers.

Customer journey

  • Homepage and navigation
  • Catalog and filters
  • Product page
  • Cart, checkout and mobile version

Catalog and search

  • Category structure built around how people choose
  • Complete attributes and filters
  • Searches with no results
  • Duplicate and empty categories

Technical health

  • Speed and Core Web Vitals
  • Errors, 404s and redirects
  • Indexing in Google
  • Payment, delivery, CRM

Data

  • GA4 and event setup
  • Funnel from visit to purchase
  • Session recordings and heatmaps
  • Where sales data gets lost

We check the catalog with AI. Thousands of product pages in hours, not a sample of ten. Sources: GA4, Search Console, Microsoft Clarity or Hotjar, and your admin panel data. If anything is missing, we'll set it up ourselves.

What you get

Three documents you can start working with right away

BarrierImpactEffort
The «Buy» button disappears on mobilehighlow
No «Purpose» filterhighmedium
Registration before paymentmediumlow

Barrier report

Every issue comes with evidence: data, a session recording or a screenshot. Sorted by impact on sales.

Visit100%
Catalog64%
Product41%
Cart9%
Payment3,1%

Biggest loss: product page → cart

Loss map

Where and how many shoppers drop off between landing and payment. Critical spots shown in screenshots.

This weekSticky buttonGuest checkout
This monthFilters built around buying scenariosSearch synonyms
LaterNew homepage design

Change plan

What to do this week, this month, and what to put off. Plus a 60-minute walkthrough with your team.

Sample findings

What report items look like

Typical findings from our audits. In your report, every item will be tied to your own data.

Product page
What we see
The «Buy» button disappears after the first screen, and the specs are hidden in tabs.
What we change
A sticky button, key specs above the description, reviews closer to the price.

Metricadd to cart from product page

Catalog
What we see
Shoppers look for products by purpose, but there's no such filter. Specs are filled in for only half the products.
What we change
Filters built around how people choose; we fill in missing specs with AI.

Metriccatalog to product page click-through

Checkout
What we see
Nine fields and mandatory registration before payment.
What we change
Checkout without registration, address autofill, delivery in one step.

Metriccheckout completion

Search
What we see
12% of searches end on an empty page.
What we change
Synonyms, typo correction in queries, product suggestions.

Metricsearch → purchase

How the audit works

Three business days from brief to plan

  1. Day 1

    Brief and access

    A short call about your goals, access to analytics and the admin panel.

  2. Day 1-2

    Data collection

    Analytics, session recordings, a check of the catalog and technical health.

  3. Day 2-3

    Expert review

    We walk the customer journey on desktop and mobile and form hypotheses.

  4. Day 3

    Report and plan

    We set priorities: impact, effort, order.

  5. After

    Walkthrough with the team

    60 minutes: we explain the findings and answer questions.

Potential

What even a small conversion lift is worth

Plug in your numbers. The audit will show exactly where this lift lies in your store.

Extra orders per month0
Extra revenue per month0
Per year0

The calculation is illustrative and does not guarantee results.

Price

Start with a $99 audit

The price is valid until November 8. For large catalogs and complex integrations, we'll quote an extended audit after the brief.

Halloween offer · until November 8
$99$199−50%

Result in 3 days from the brief

You will get:

  • A review of the customer journey: catalog, product page, cart, checkout, mobile version.
  • An analysis of technical health, speed and available data.
  • A map of sales loss points.
  • A prioritized change plan and a 60-minute walkthrough with the team.
Order an audit for $99 ↓More about the audit →

After the audit

What to do with the plan is up to you

Implement it yourself

The plan is written so your team can take it on without us.

We implement it

We design the changes, and your team builds them on your platform. Or we move the store to our Tooron system.

Conversion optimization

We test the audit's hypotheses and measure the result of every change.

Learn more →

AI assistants

We automate the routine work the audit uncovered: catalog, filters, content.

Learn more →

Questions

Common questions about the audit

How long does the audit take?

Three business days from the brief and receiving access. An extended audit for large catalogs takes 1-2 weeks.

What do you need from us?

Read access to GA4 and Search Console, access to the store's admin panel and 30 minutes for the brief. If Clarity or Hotjar isn't installed, we'll help set it up.

Which platforms do you work with?

Any: Shopify, WooCommerce, OpenCart, Magento, Horoshop, PrestaShop and custom solutions.

How is an audit different from a checklist?

A checklist describes general rules. An audit shows, based on your data, exactly what keeps your store from selling and in what order to fix it.

Do we have to keep working with you afterwards?

No. The plan is yours, and any team can implement it.

What if traffic is low?

Then we rely more on the expert review and our experience from 180+ projects. Data will refine the priorities as traffic grows.

Next step

Order a store audit

Leave your contacts and we'll arrange the brief. You'll get the change plan in three business days.