F*cking perfect glasses

Client and problems encountered

CASTA is a new youth brand of eyeglasses. The brand had a clear understanding of the target audience, product packaging, presentation, brand book and all the rest of it.

Casta used to sell everything offline, but this time they decided to launch their own e-commerce platform. The company made it clear from the outset they didn’t want to build just another online store. Instead, they intended to design everything in accordance with the most progressive canons of internet marketing.

The difficulty was that the brand image had to be combined with the user-friendliness of e-commerce product within the framework of this project in a very short time.

Task at hand

We were tasked with launching a minimum viable but fully functional website (MVP) in a speedy fashion, and then quickly increase its functionality and implement new features in a matter of 2.5 months without compromising user comfort.

— Build a website from scratch and import data from the client’s ERP. Keep in mind that information exchange between different systems usually doesn’t happen quickly

— Comply with high requirements to content quality. It’s worth noting that the technical specifications document on SEO was 18 pages long.

— Present the product in a provocatively swanky yet user-friendly manner.

— Increase the website’s sales conversion rate

Tools

UX/UI design

Usability audit

Laravel Development

E-commerce support

Conveyed the atmosphere of casta

We delved into the world of audacious street culture and aristocratic London style.

This means that we had to collect and process a huge amount of information. Moreover, the task was not just to group data into folders but to convert this structured information into a user-friendly interface.

Configured the functionality

We developed and finalized the design in just three weeks. It would have been impossible to meet such a tight deadline without instant response from the customer.

We added an ophthalmologist appointment booking service, created a “My Account” page, and simplified the checkout process.

Implemented everything necessary for creating a user-friendly online store, and took due account of the peculiarities of this area of online sales activity.

Want something just like this

We developed a custom online store with a separate interface for mobile devices, iPads, desktop PCs, and a two-way exchange with 1C from scratch in a matter of 2.5 months.

Р.S.

The client gave us instant feedback and did all that was required of them. It is always a pleasure to work with a client who demonstrates the same level of involvement in the process as we do. After all, such a tight deadline posed a serious challenge to everyone.

Optical House is a team of very skilled professionals. Special thanks are due to Violetta Tytarenko, Kseniya Tabalyuk and Svitlana Tereshchenko for their first-class performance on the project.