F.ua – hypermarket of electronics

F.ua
f.ua F.ua

ABOUT BUSINESS

F.ua has been operating on the market for over 10 years and has won the respect and trust of its numerous customers.

ISSUES

It is necessary to carry out rebranding in order to prevent hypermarket from being associated with photography equipment store and keep all customers.

F.ua
F.ua
F.ua
F.ua
F.ua
F.ua
F.ua
F.ua
F.ua
F.ua
F.ua
F.ua

TASKS

Update the design for all devices and keeping regular users

The task was to update the design of the entire project.

WHAT WE DID

We developed a step-by-step plan for redesigning the web pages in order to gradually adapt them to a new web design.

We implemented an update of the main pages, within 2 months we collected feedback from customers and promptly made changes.

After that, we updated all other pages.

On rebranding, we developed several versions of the logo, conducted A / B testing and made sure that any of the new options showed the better results.

New logo was supplemented with a slogan containing a reference to the old brand name “FOTOS” in order to ensure a smoother transition.

F.ua
F.ua
F.ua

Results

We updated the design of web project and provided follow-up support by implementing small improvements for almost 8 years.

х2

After updating the mobile version, the conversion more than doubled

8y

We supported the store for 8 years, with each update we recorded an increase in sales conversion rate

Guys from Sense Production had been studying the internal business processes and algorithms of our online store for about 3 months. They examined customer complaints as well as different scenarios of regular users’ behavior and did their best to take due account of my wishes, preferences and observations. As a result, they offered a comprehensive solution to our issue. Another very important quality – the guys always get the job done. Although sometimes this doesn’t happen as fast as we would like.

Dmitriy Pokotilo

Managing partner at F.ua

Maybe we are just the team, that you’ve been looking
for so long.

    +34%

    increase in organic traffic conversion rate

    18%

    decrease in bounce rate

    F.ua
    +48%

    increase in the transaction rate after project launch

    +27%

    increase in the sales conversion rate

    F.ua
    x8

    increase in the transaction rate after project launch

    +110%

    increase in the number of website users

    F.ua
    х2

    Over the past 3 years, the online store has been a twofold increase in income

    1

    The company’s online store has surpassed all of its offline outlets in terms of turnover and profit

    F.ua
    +32%

    Increased organic traffic conversion rate

    +42%

    The number of transactions has increased (we compared statistics a year before and after the launch of all new functions)

    F.ua
    For those who want to make a project

      A little about your business:
      1. What do you plan? Describe in your own words what your goals and objectives are.
      2. What are the deadlines? Are there scheduled start and end dates? Is there a clear deadline or flexible deadlines?
      3. Is there a planned budget for the project? Write down your budget scope or the exact amount you are willing to allocate in $
      4. How old is your business? (or How long has your business been running?)
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