It is necessary to carry out rebranding in order to prevent hypermarket from being associated with photography equipment store and keep all customers.
ABOUT BUSINESS
ISSUES
TASKS
Update the design for all devices and keeping regular users
The task was to update the design of the entire project.
WHAT WE DID
- We developed a step-by-step plan for redesigning the web pages in order to gradually adapt them to a new web design.
- We implemented an update of the main pages, within 2 months we collected feedback from customers and promptly made changes.
- After that, we updated all other pages.
- On rebranding, we developed several versions of the logo, conducted A / B testing and made sure that any of the new options showed the better results.
- New logo was supplemented with a slogan containing a reference to the old brand name “FOTOS” in order to ensure a smoother transition.
Results
We updated the design of web project and provided follow-up support by implementing small improvements for almost 8 years.
х2
After updating the mobile version, the conversion more than doubled
8y
We supported the store for 8 years, with each update we recorded an increase in sales conversion rate
Guys from Sense Production had been studying the internal business processes and algorithms of our online store for about 3 months. They examined customer complaints as well as different scenarios of regular users’ behavior and did their best to take due account of my wishes, preferences and observations. As a result, they offered a comprehensive solution to our issue. Another very important quality – the guys always get the job done. Although sometimes this doesn’t happen as fast as we would like.
Dmitriy Pokotilo
Managing partner at F.ua
