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Conversion optimization

More salesfrom the same traffic

We find what stops people from buying, change the store and measure the result of every change. No full-site redesign.

Discuss CRO How we work

Why conversion

Traffic gets pricier. Conversion works on all traffic at once

+20% to ad budget
Visitors
Costs

More visitors, but costs grow every month too. Stop the ads and the effect is gone.

+20% to conversion
Orders
Costs

More orders from the same visitors. The effect works for ads, SEO and email at once, and stays with the store.

How we work

A cycle that repeats every month

  1. Research

    Analytics, session recordings, heatmaps, customer surveys.

    Barrier map

  2. Hypotheses

    20-40 hypotheses scored by impact on sales and effort.

    Prioritized backlog

  3. Changes

    Design and implementation on your store by our team.

    Changes in the log

  4. Measurement

    An A/B test when traffic allows, or a before-and-after comparison.

    Report and next hypotheses

We don't just hand over mockups «for implementation». Changes are made by the same team that came up with them: Sense Production analysts, designers and developers. That's why it takes weeks, not months, to get from idea to result.

What we optimize

Every zone of the store has its own metric

We don't judge changes «by eye». Each zone gets a metric in advance that shows the result.

Client results

What optimization did for our clients

+32%sales conversion from organic traffic

+42% transactions

Step-by-step GA4 funnel, a new product page, marketing mechanics.

MOYO.ua case →
+34%organic traffic conversion

−18% bounces

Categories built around how people choose, a shorter checkout, a faster site.

Luxoptica.ua case →
+48%transaction rate after launch

+27% repeat customers in 4 months

Retromagaz.com case →
×8sales conversion rate

+110% repeat customers in 5 months

Chila.ua case →

Ways to work

Choose where you'd like to start

The cost of a sprint and ongoing support depends on catalog size and traffic. We'll quote it after the audit.

Start with an audit$99 until November 8

A prioritized change plan in three business days. A good way to gauge the potential before you start.

More about the audit →
CRO sprint4-6 weeks

Audit, 10-15 changes to the store, measurement and a report with next steps.

Discuss a sprint ↓
CRO supportmonthly

A fixed scope of work: new hypotheses, changes, a monthly report and a dashboard.

Discuss support ↓

Reporting

Every change has a result in numbers

All changes go into a log: what was changed, when, and how the metric behaved afterwards. Once a month we review the report and plan the next hypotheses.

  • GA4
  • Google Tag Manager
  • Looker Studio
  • Search Console
  • Microsoft Clarity
  • Hotjar
  • Figma
  • VWO
  • AI catalog analysis
October reportExample
Sticky «Buy» buttonProduct page
6,8%→8,9%
+31%
Guest checkoutCheckout
52%→64%
+23%
Search synonymsSearch
1,9%→2,6%
+37%

3 changes · all with results · dashboard in Looker Studio

Questions

Common questions about CRO

When will we see the first results?

We implement the first changes within 2-3 weeks. We measure the result once enough data builds up, usually another 2-4 weeks.

How much traffic do A/B tests need?

A fair A/B test needs hundreds of orders per variant. With less traffic, we compare before and after periods, adjusted for seasonality.

Do we need a redesign?

No. CRO changes the specific spots that stop people from buying. A redesign only makes sense if the audit shows the problem is systemic.

Who implements the changes?

Our team: designers and developers. If you have your own developers, we hand them mockups and specs and check the implementation.

Which platforms do you work with?

Any: Shopify, WooCommerce, OpenCart, Magento, Horoshop, PrestaShop and custom solutions.

Do you guarantee results?

We guarantee transparency: every change is logged with its before-and-after metric. Not every hypothesis works, and that's a result too: you don't invest in what doesn't work.

Next step

Let's discuss your store's conversion

A short 30-minute call: where sales are being lost now and where to start.