Online store relaunch

Moving to a system,where AI assistants handle the routine

We study how your store works, move it to our e-commerce system Tooron and build it into what you already use. Products, customers and Google positions stay.

Assistants at workExample
  • Content214 attributes filled in for products that were missing them
    just now
  • Technical healthPage address changed: a redirect to the new one is set up
    just now
  • PromotionFound a query with no page: a new one prepared and optimized
    just now
  • Marketing and salesRelated products added to 38 products
    just now
  • Content57 duplicate products found
    just now
  • Technical health12 broken links fixed
    just now

Who it's for

This is for you if

Platform

Your store has outgrown its system

Every change takes weeks and money, and the features you need can’t be built in.

01
Manual work

Prices, stock and orders are moved by hand

Between the site, accounting and CRM, every day. And mistakes cost sales.

02
Dependency

Everything depends on one developer

If they leave, nobody knows how the store is built.

03

Approach

First we study, then we move

We don’t break what already works. We move it to the new system and add what was missing.

Stage 1 · Study

We figure out how everything works now

We collect data and look at customer behavior and team processes: what already works and what gets in the way of selling.

  • Data
  • Behavior
  • Processes
Stage 2 · Move

A new system in your infrastructure

We set up Tooron, move the processes that already work and connect it to accounting, CRM, warehouse and delivery.

How we fit in
Stage 3 · Next

Processes run on their own

AI takes over the routine. You focus on new ideas and strategy, not manual work.

  • AI agent this week
  • Set up upsells in the cart
  • Added the filters shoppers look for
  • Changed sorting to popularity
  • Reworked the catalog menu

How it works

Five steps without stopping sales

  1. 01

    We study

    Data, customer behavior and the processes already in place.

    A picture of how everything works
  2. 02

    Planning

    What we move as is, what we change and what we add.

    Timeline and budget
  3. 03

    Building

    We set up Tooron, move processes and connect your systems. The old site keeps selling meanwhile.

    Store ready for review
  4. 04

    We switch over

    Redirects, test orders, analytics and ads with no gaps.

    A working store
  5. 05

    Supporting

    We watch your customers, train your team and improve the store.

    Growth plan

First step

All you need to do is talk

We spend an hour or two talking about your business, and we write the brief ourselves.

Conversation58:12
We askHow do orders reach you right now?
You tell usWe take some in Telegram, then a manager moves them to 1С…
Project briefprepared by Sense
  • ✓Business and goals
  • ✓Who your customers are
  • ✓Assortment
  • ✓How you process orders
  • ✓1С, CRM, delivery
  • ✓What's in the way now
  • ✓Competitors and examples

You review and add to it. No 40-question forms.

No forms or homeworkWe take the notes and do the analysisBrief — 2–3 days after the conversation

Plan

Six weeks to the switch

Click a stage to see what's inside.

StageWeek 1Week 2Week 3Week 4Week 5Week 6Then
  • Analytics and sales data
  • How customers search and buy
  • Which processes are in place and what’s key in them
  • Which systems already work: accounting, CRM, warehouse, delivery
  • and 1 more
  • What we move as is, what we change, what we add
  • Week-by-week plan: who does what and when
  • Timeline and budget
  • and 1 more
  • We deploy Tooron under your brand
  • We move products, customers and order history
  • We move the processes that already work
  • We connect accounting, CRM, warehouse, payment and delivery
  • and 2 more
  • Redirects from old addresses, pages in Google
  • Test orders from cart to delivery
  • Analytics and ads with no gaps
  • and 1 more
  • For the first 2 weeks we watch live sessions daily
  • 2 months of basic support
  • Team training with video guides
  • and 1 more
Launch

ApproximateThe mid-size relaunch plan. Yours will have dates and owners, and some of the work runs in parallel.

Tooron

What our e-commerce system can do

Tooron runs in our clients' stores. What you need to sell is already in it, so we don't spend your budget on building from scratch.

Capability mapTooron

Click Tooron to open the map.

Click a direction to expand its capabilities. You can move the map with a mouse or finger.

Integration

We build into what already works

We don't make you change your accounting, CRM or warehouse. We connect the new system to the infrastructure you already have.

We migrate without losses

  • Products, prices and attributes
  • Customers and order history
  • Page URLs and Google rankings
  • Processes that already work
Tooronyour new store

We connect to your

  • Accounting: 1С, BAS
  • CRM
  • Warehouses and stock
  • Payment and delivery
  • Marketplaces
  • Analytics and advertising

What exactly to migrate and what to connect to, we decide at the discovery stage. What Tooron can do

After the switch

We don’t disappear after launch

Launch is not the end of the project but the start of its new life with customers.

First 2 weeks

We watch how people buy every day

We review recordings of real sessions: where customers stop, get lost or go back. We fix it before you notice it in sales.

2 months

Basic support

We fix everything we find, answer questions and explain how to read the key metrics.

After launch

Training your team

You send questions, we answer in writing or record video guides. They stay with you for new team members.

Then

Monthly or quarterly development

No more “firefighting”, but improvement: new features, hypotheses, optimization.

BackupsWe set up backups of the site data on a schedule we agree on together.
Risk-free updatesEvery change is first checked on a test server, then goes to the live site.
Checks after updatesAfter every release we check that conversion hasn’t dropped and everything works for sales.

AI assistants

After the relaunch, AI assistants take over the routine

The assistants help prepare product descriptions, find errors on the site and suggest what can be improved. You choose which tasks to hand over.

  • AI assistantContent

    Finds products without descriptions and attributes, duplicates and data errors, and helps fix them in bulk.

  • AI assistantMarketing and sales

    Suggests which filters and related products to add, and shows how this affected conversion and average order value.

Online store

We’ll install and set up a ready-made e‑commerce platform that adapts flexibly and scales with your business.

  • AI assistantPromotion

    Finds queries and pages where you can grow in search, and shows which SEO change brought traffic.

  • AI assistantTechnical health

    Finds 404 errors, broken links and indexing issues, and sets up the needed redirects itself.

An honest question

What if I build it myself with AI?

Risks of a “weekend AI” store

01Every change costs more
02Customer data at risk
03Everything depends on one person
04The store loses value
ClientWhy do I need an agency? With AI you can build a store over a weekend now.
SenseYou can. The site will appear fast. The question is what happens to it in six months.
ClientAnd what will happen to it?
SenseEvery new edit will break something old. AI writes code that works today, but nobody knows how it’s built. Like a renovation without blueprints: every next change costs more.
ClientIf something breaks, I’ll ask AI to fix it.
SenseAnd if payment breaks on a Friday evening, in the middle of a sale? Someone has to know where to look, and be responsible for it.
ClientAnd security? It’s just a website.
SenseYour site holds your customers’ phone numbers, addresses and orders. According to Veracode research, almost half of AI-written code has vulnerabilities. If data leaks, you are responsible, not AI.
ClientFine, I’ll hire someone who knows how to work with AI.
SenseThen all the knowledge about the store will be in one person’s head. If they leave, you’re left with a site nobody understands.
ClientWhat if I want to sell the business or bring in an investor someday?
SenseA store is an asset. A buyer will look at what it’s built on and who supports it. “Made over a weekend” lowers its value.
ClientSo AI is bad?
SenseQuite the opposite. We work with AI every day ourselves: product descriptions, bug hunting, analytics. The difference is that people are responsible for the result.
We’re responsible not for the code, but for the store selling every day.Discuss a relaunch

Research: Veracode, 2025 GenAI Code Security Report.

Another honest question

What can go wrong during the move?

Google rankings will dropWe migrate all pages and set up redirects from the old URLs. For the first weeks we monitor daily. For the first weeks we monitor daily.
Orders and payment will breakBefore the switch we place test orders with payment and delivery.
Sales will stop during the moveThe old site works until the last day. We switch when the new one is verified.
The team won't figure it outWe show managers how to work with it and provide instructions.
It will drag on for a yearWe plan week by week. The first version in 6 weeks, the rest we add after launch.

Questions

What people ask about relaunching

Do we really need a relaunch?

Not always. If an online store can be improved without a move, we'll say so and start with an audit.

How long does it take?

We launch the first version in about 6 weeks. We'll give exact timing after the audit.

Won't we lose Google rankings?

We migrate the pages and set up redirects, and for the first weeks we track rankings daily.

Will 1С, CRM, payment and delivery stay?

Yes, we connect the ones you work with. If something is better replaced, we'll advise.

What is Tooron?

Our e-commerce system. We don't write a store from scratch: we deploy Tooron, migrate your data and processes to it, and connect it to your systems.

What happens after the switch?

For the first 2 weeks we watch daily how people buy, then 2 months of basic support and team training. After that, monthly or quarterly development.

What if something breaks?

Backups of the system data are made on a schedule. We check updates on a test server first, so changes don’t break the live site.

Next step

Tell us what's holding back your online store

A link to your site and a few words about the problem are enough. We'll tell you whether a relaunch is needed.

Client results

Online stores, growing with us for years

1 / 7

Testimonials

What people we have worked with for years say

Our expectations for the results are always very high, but in this case they were met!

I like that the team knows how to stand its ground and always argues its innovative proposals constructively.

Maksym LevchenkoChief Marketing Manager · MOYO
MOYO case →
Dmytro BorhunHead of E-commerce · distar.ua

They integrated it with our accounting system and automated key processes. This let us significantly increase sales and cut order processing time.

distar.ua case →
Andrii OnopriienkoHead of E-commerce · sovajewels.com

We got a truly high-quality product, thought through down to the details, and we keep working together to improve it.

sovajewels.com case →
OlehManaging partner · e-zoo.com.ua

They talked honestly, without clichés, and understood our need as well as possible. The work was done to an exceptional standard, and they have been supporting the development for 2 years now.

e-zoo.com.ua case →
Dmytro DeulinHead of E-commerce · luxoptica.ua

When a site is not just made but made well, thanks to diving into the product and business processes.

luxoptica.ua case →
Vadym VazhynskyiCEO / Founder · soundmag.ua

They know better than anyone how to highlight a business’s strengths and make a site unique and recognizable.

soundmag.ua case →
Nataliia ProkopenkoHead of E-commerce · chila.ua

In some cases they even told us what not to do at the initial stage, so it wouldn’t turn out to be redundant and we wouldn’t overpay.

chila.ua case →
ViktoriiaHead of E-commerce · retromagaz.com

Once and for a lifetime – that is exactly what working with Sense Production is like!

retromagaz.com case →
Dmytro PokotyloManaging partner · f.ua

They spent about three months studying the internal business processes and the store’s operating logic. A very important quality: the guys see every issue through to the end.

f.ua case →
Vladyslav SokolovManaging partner · foodboom.ua

We have worked together for over a year, and I am sure this is only the beginning. The team is always up to date with new developments and the right tools.

foodboom.ua case →
Volodymyr DrokFounder · mirasvit.com

We rejected most of the prototypes. But SensePro were patient and persistent, and we developed an approach that met our business requirements.

mirasvit.com case →

Who we are

Building e‑commerce systems since 2013

We have worked since 2013: over 180 projects in more than 60 niches. Online sales only, so we have seen hundreds of stores from the inside: how they earn, where money is lost and what breaks as they grow.

2013working in
180+projects
60+different niches
About us →
Our senseis

The people who lead your project and make the key decisions. Developers, designers, content and SEO specialists work on the tasks alongside them.

1–3 / 15
Sasha
SashaCEO & Founder
Denys
DenysHead of Delivery
Oleh
OlehSolutions Architect
Snizhana
SnizhanaCreative Director
Iryna
IrynaProject Manager
Anna
AnnaClient Relations
Solomiia
SolomiiaGraphic Designer
Ostap
OstapUX Designer
Snizhana
SnizhanaProject Manager
Mykyta
MykytaFull Stack Developer
Pavlo
PavloFront End Developer
Serhii
SerhiiProject Manager
Volodymyr
VolodymyrAutomation QA Engineer
Natalia
NataliaAccountant
Alina
AlinaDigital Marketing Specialist