Distar is one of the largest European manufacturers of diamond tools for the construction industry.
The company’s products are supplied to more than 32 countries around the world.
Distar.ua – one of the largest European manufacturers of diamond tools for the construction industry
+ 71%
Increase in online store sales
х 5
The call center load reduced through process automation
Client
Business problems
Technical issues: Errors in the code, slow loading speed and SEO problems make the site difficult to operate.
Mismatch with user needs: Difficult selection of tools due to a large assortment and lack of clear navigation.
Negative stereotypes: Customers believe that the tools are not produced in Ukraine, but are purchased in China, which makes them doubt the quality.
Difficult to choose: Due to the large assortment, it is difficult to choose the right tool for a specific material or task.
Imperfect functionality for online sales: Lack of ability to purchase tools through the site through a dealer network.
Goals
- Create an effective e-sales channel
- Increase the awareness of the company and its brands
- Improve site usability
- Implement interactive videos to increase engagement
- Improve SEO positions and attract targeted traffic
- Integrate with the dealer network and improved point of sale search
Expertise
- eCommerce strategy
- Online store audit
- UX/UI design strategy
- UX/UI design of online store
- Content creation
- Programming and integration with external systems
- eCommerce processes automation
- eCommerce consulting
- Conversion rate optimization (CRO) after launch
Manufacturer presentation via online store
Analytics tools allowed to track visitor behavior on different pages and blocks, and improve the conversion of the online store based on that data.
Basic commercial scenarios are developed
Alternative scenarios are developed
Localized sites for international markets
Results in numbers
We fulfilled all the requirements, including SEO, added the necessary features, and refreshed the store’s appearance.
+71,1%
Increase in online store sales
x5
The call center load reduced through process automation
We have been working with the Sense Production agency for several years. We apply to them to update the old online store Distar.ua, because we needed something more than a sales platform. The guys not only created an intuitive design and developed an online store, but also integrated it with our accounting system, automating key processes. This allowed us to significantly increase sales and reduce the time for processing orders. We are happy to continue our partnership and appreciate that even after several years of cooperation, they continue to take an active part in the process, providing their recommendations for scaling the business.
Dmytro Borgun
Head of E-commerce at Distar
Our cases
Agency services
Accelerated launch of an online store
We launch online stores using the MVP (Minimum Viable Product) principle – this is an accelerated launch method with a focus on the most important features.
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Total relaunch of the online store
We will rethink your existing online store and bring it up to date so that it looks and works the way users currently expect.
More about the approach
Conversion rate optimization
We have been working on increasing the conversion rate in online stores since 2013. We truly try to understand our clients’ problems and solve them with the help of our expertise.
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Consulting
We find a path to growth and create a strategy that takes into account your niche, competitors, and uniqueness.
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