Retromagaz.com is a niche online shop of game consoles, consoles, joysticks and games with its own small network of shops.

The website of RetroMagaz was built on a primitive CMS using template-based solutions. The guys wanted to differentiate their company from other market players, create a unique web design, and optimize the work of an online store.

Most importantly, users of the client’s website didn’t get the impression that they are in their gaming element, they didn’t feel understood here, nor did they feel like a part of gaming culture.

— Optimize the online store that exists in the form of a product catalog created from a template

— Rethink the design and logic of the website 

— Rethink the content of the website 

— Do a rebrand

— Convey the sense of coolness and uniqueness of a gaming store to the customers 

— Update the ads

We restructured the website, redesigned the menu to display a list of games for different consoles with a breakdown by genre, which makes it easier to find the most popular product group. We also developed an interactive guide, but more on that later on the slider 🙂

The newly-created corporate identity reinforced the feeling of a unique gaming atmosphere: bright colors, pixel art, large product thumbnails. We used a non-standard blue color for the website background with an option to switch to a more traditional light color scheme.