Retromagaz.com is a niche online shop of game consoles, joysticks and games with its own small network of shops.

+ 48%

increase in the transaction rate after project launch

+ 27%

increase in the sales conversion rate

retromagaz.com

Client and scope of work

RetroMagaz — are the sellers of emotions and experiences. Their product is the opportunity to unwind after a long day and immerse oneself in the exciting world of gaming.

The company’s website was built on a primitive CMS that operated with template solutions. The team wanted to stand out in the market, create a unique design, and optimise the online store’s functionality.

Most importantly, there was a lack of feeling that the website’s user was in their element, that they were understood here, and that they were a part of the culture.

GOALS and OBJECTIVES

- Convey to the customer all the advantages of the store by the means of a new design and website logic
- Visualize and transfer the RetroMagaz brand idea online
- Optimize the online store, that exists as a catalog made from a template
- Identify the main customer acquisition channels and reconsider the advertising
- Increase sales of top product segments

tools

ECOMMERCE STRATEGY
UX/UI DESIGN
CONTENT MANAGEMENT
CONTENT MARKETING
LARAVEL DEVELOPMENT
COPYWRITING
USABILITY АУДИТ
BRANDING & IDENTITY
MAIL MARKETING
PROGRAMMING&INTEGRATION
ECOMMERCE SEO

The guys have been collecting consoles since childhood — Sony, Dendy, Sega. At some point, they decided to sell retro consoles to other gamers who are nostalgic for carefree times.

Since we play a bit ourselves, we headed to one of the RetroMagaz stores to restock. And everyone understood…

At Retromagaz, you feel the special atmosphere of the gaming community and dive into nostalgia when you pick up THAT VERY DENDY from your childhood.

You can discuss new releases with the seller (who is just as crazy a gamer as you are), exchange lists of favorite games, and brag about your achievements.

We needed to bring those feelings online.

Improved website’s usability

Inconvenient site navigation prevented users from quickly finding the necessary products when choosing from a large assortment, many basic functions were working incorrectly, and the company’s services were not presented in a proper manner.

We restructured the website, redesigned the menu to display a list of games for different consoles with a breakdown by genre, which makes it easier to find the most popular product group. We also developed an interactive guide.

Created a new corporate identity

We were doing website redesign and looking for a visual language for Retromagaz at the same time.

The new corporate identity enhanced the feeling of a unique gaming atmosphere: bright colors, pixel images, large product covers. The site background was implemented in a non-standard blue color, with the option to switch to a more familiar light color.

Results in numbers

We simplified the process not only for buyers, but also for RetroMagaz employees

+48%

Increased transaction rate after launch

+27%

Increased sales conversion

In 2020, we managed to work out technical problems with the old website, develop a brand book, and also create an online store from scratch and restart the old one. The year was not easy for everyone, we could not meet the deadlines, but the expectations were worth it. There were many meetings, discussions, ideas, options, and, of course, there were disputes and doubts. Once and for all – this is exactly what cooperation with Sense Production is all about! Go to retromagaz.com and enjoy😉

Victoria

Head of E-commerce at RetroMagaz.com

Our cases

MOYO.ua – network of appliances, electronics, tools and gadgets stores in Ukraine

+ 32%

Organic traffic conversion rate increased

+ +42%

The number of transactions has increased (compared statistics of the year before and after the launch of all new features)

Working since 2020

Luxoptica.ua – the largest chain of opticians in Ukraine with the opportunity to check your vision and get an ophthalmologist’s consultation

+ 34%

Organic traffic conversion increased

– 18%

The rejection rate has decreased.

We have been cooperating since 2018

Luxoptica.ua – the largest optician’s chain in Ukraine with the opportunity to check your eyesight and get a consultation from an ophthalmologist

+ 34%

Organic traffic conversion increased

+ 18%

Abandoned carts decreased

Working since 2018

Agency services

Accelerated launch of an online store

We launch online stores using the MVP (Minimum Viable Product) principle – this is an accelerated launch method with a focus on the most important features.

Learn the features

Total relaunch of the online store

We will rethink your existing online store and bring it up to date so that it looks and works the way users currently expect.

More about the approach

Conversion rate optimization

We have been working on increasing the conversion rate in online stores since 2013. We truly try to understand our clients’ problems and solve them with the help of our expertise.

Learn more

Consulting

We find a path to growth and create a strategy that takes into account your niche, competitors, and uniqueness.