Distar is one of the largest European manufacturers of diamond tools for the construction industry.
The company’s products are supplied to more than 32 countries around the world.
Case
Distar.ua One of the largest European manufacturers of diamond tools for the construction industry
- +71%Increase in online store sales
- х5The call center load reduced through process automation
Client
Business problems
Technical issues: Errors in the code, slow loading speed and SEO problems make the site difficult to operate.
Mismatch with user needs: Difficult selection of tools due to a large assortment and lack of clear navigation.
Negative stereotypes: Customers believe that the tools are not produced in Ukraine, but are purchased in China, which makes them doubt the quality.
Difficult to choose: Due to the large assortment, it is difficult to choose the right tool for a specific material or task.
Imperfect functionality for online sales: Lack of ability to purchase tools through the site through a dealer network.
Goals
- Create an effective e-sales channel
- Increase the awareness of the company and its brands
- Improve site usability
- Implement interactive videos to increase engagement
- Improve SEO positions and attract targeted traffic
- Integrate with the dealer network and improved point of sale search
Expertise
- eCommerce strategy
- Online store audit
- UX/UI design strategy
- UX/UI design of online store
- Content creation
- Programming and integration with external systems
- eCommerce processes automation
- eCommerce consulting
- Conversion rate optimization (CRO) after launch
Manufacturer presentation via online store
Analytics tools allowed to track visitor behavior on different pages and blocks, and improve the conversion of the online store based on that data.
Basic commercial scenarios are developed
Alternative scenarios are developed
Localized sites for international markets
Results
Results in numbers
We fulfilled all the requirements, including SEO, added the necessary features, and refreshed the store’s appearance.
- +71,1%Increase in online store sales
- x5The call center load reduced through process automation
Client review
We have been working with the Sense Production agency for several years.
We apply to them to update the old online store Distar.ua, because we needed something more than a sales platform. The guys not only created an intuitive design and developed an online store, but also integrated it with our accounting system, automating key processes. This allowed us to significantly increase sales and reduce the time for processing orders. We are happy to continue our partnership and appreciate that even after several years of cooperation, they continue to take an active part in the process, providing their recommendations for scaling the business.
Dmytro BorgunHead of E-commerce at Distar
Client results
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Portfolio
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180+ projects in 60+ niches: from niche stores to national chains. Tasks, solutions and numbers for each.
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