It is necessary to carry out rebranding in order to prevent hypermarket from being associated with photography equipment store and keep all customers.
F.ua – online hypermarket of equipment, electronics, home and construction goods.
x 2
After updating the mobile version, the conversion more than doubled
8 years
We supported the store for 8 years, with each update we recorded an increase in sales conversion rate
ABOUT BUSINESS
ISSUES
TASKS
Update the design for all devices and keeping regular users
The task was to update the design of the entire project.
WHAT WE DID
- We developed a step-by-step plan for redesigning the web pages in order to gradually adapt them to a new web design.
- We implemented an update of the main pages, within 2 months we collected feedback from customers and promptly made changes.
- After that, we updated all other pages.
- On rebranding, we developed several versions of the logo, conducted A / B testing and made sure that any of the new options showed the better results.
- New logo was supplemented with a slogan containing a reference to the old brand name “FOTOS” in order to ensure a smoother transition.
Results
Results
We updated the design of web project and provided follow-up support by implementing small improvements for almost 8 years.
- х2After updating the mobile version, the conversion more than doubled
- 8yWe supported the store for 8 years, with each update we recorded an increase in sales conversion rate
Client review
Guys from Sense Production had been studying the internal business processes and algorithms of our online store for about 3 months.
They examined customer complaints as well as different scenarios of regular users’ behavior and did their best to take due account of my wishes, preferences and observations. As a result, they offered a comprehensive solution to our issue. Another very important quality – the guys always get the job done. Although sometimes this doesn’t happen as fast as we would like.
Dmitriy PokotiloManaging partner at F.ua
Client results
Other cases
-
MOYO.ua A chain of stores selling appliances, electronics, tools and gadgets in Ukraine
+32%Sales conversion from organic traffic grew+42%Number of transactions grew, year before vs. after launch of all new featuresWorking together since 2020→ -
SOVAjewels.com A trendsetting jewelry brand with its own chain of stores across Ukraine
×2Online store turnover over the last 3 years№1The online store outperformed any offline location of the chain in turnover and profitWorking together since 2017→ -
Luxoptica.ua The largest optical chain in Ukraine, with eye exams and ophthalmologist consultations
+34%Organic traffic conversion grew−18%Bounce rate droppedWorking together since 2018→ -
Retromagaz.com A niche online store of consoles, joysticks and games with its own chain of stores
+48%Transaction rate grew after launch+27%Share of repeat customers grew within 4 monthsWorking together since 2019→ -
Chila.ua A manufacturer of disposable goods with several offline stores
×8Sales conversion rate grew after the online store update+110%Share of repeat customers via the online store grew within 5 months of launchWorking together since 2020→ -
Mirasvit.com A leading global maker of Magento extensions
- We designed and refreshed the design of the whole project.
- We made it bright and personalized: told more about the company and the team.
Working together since 2013→ -
Portfolio
All Sense Production cases
180+ projects in 60+ niches: from niche stores to national chains. Tasks, solutions and numbers for each.
180+projects60+niches13yearsView all cases→
1 / 7
Next step
Let’s discuss your project
A short 30-minute conversation: where you are now, what you want to change, whether we can be useful. No presentations, no obligations.
Thank you, your request has been sent
We have received your request and will contact you shortly to arrange a short conversation.
If it is urgent: +38 044 337 37 73