MOYO.ua – a store chain of appliances, electronics, tools and gadgets in Ukraine

The company was developing very quickly, increasing the number of visitors and sales. More and more products, services and offers for customers appeared. They had to be organically presented in the online store .

The design of the existing site did not correspond to the scale of the company and looked outdated. The interface and design needed a fresh look at, without losing brand recognition.

There was a necessity to update the site, while maintaining brand recognition. The client also wanted the usability of the online store to be improved.

• Update the design and functionality of the giant online store, preventing sales from sagging at the time of the relaunch.
• Get all the ways people interact with the store deeply analyzed, especially where customers refused to buy.
• Process a huge amount of information, since the site has more than 347 pages.
• Improve the interaction scenarios through the convenient functionality.
• Encourage customers to make prompt purchasing decisions by unobtrusively conveyed at all key points, that in Kyiv, the purchased items can be picked up within 20 minutes, 24 hours a day.
• Create a job opening portal for the store chain.

Analytics tools allowed us to track visitors’ behavior across various pages and website sections, and based on this data, improve the online store’s conversion rate.

The identity of the brand is showcased not only in the details of the interface but also in the text pages, the B2B sections, the loyalty program, the job opening portal about at MOYO, and more.

We focused on the amount of information and designed a convenient ways to access the necessary information quickly.

We used stylish 3D illustrations and vibrant colors to emphasize the uniqueness of the application.