Soundmag.ua – online store of personal audio

The project faced several problems. A modest design, lack of an interesting story about itself and the business, an inconvenient interface, and the absence of any unique features – all of this did not match the internal vision that the owner had in mind.

As a result, despite a decent and high-quality range, many customers ignored luxury items and preferred products in the low to mid-price range.

It was necessary to grow the share of luxury headset sales, increase the average purchase amount, identify and eliminate all the problems with product search and purchase on the website. 

Furthermore, we were tasked with making the online store more recognizable to set it apart from other brands and show that it’s not just another audio equipment store.

We listened to a lot of quality music through various headphones.

The quality of the sound blew us away in a good way.

The shop owner wanted to convey this to the customer online – but didn’t know how.

To choose the perfect headphones for yourself, you need to listen to them with your own ears.

That’s why, along with the website update, it was decided to transform the online store’s pickup point into a listening salon.

The company had first-class service offline, but online customers did not experience this. We made the online store more vibrant: we added interactive elements, highlighted the uniqueness of the brand, and created an atmosphere that conveys the quality of service just like in physical stores.

Thanks to the brand book, the company has gained a recognizable image that works both online and offline.

Implemented the website using the Laravel framework. Integrated with payment systems, SMS services, delivery systems, and other client subsystems.

After developing the website, we migrated data from the old system (content, clients, orders).