Analytics
Customer payback period
The customer payback period (CAC payback period) is the time it takes for the margin from a customer's purchases to cover the cost of acquiring them. The shorter it is, the faster the money put into advertising returns to circulation.
Average order value (AOV)
Average order value (AOV) is the average amount of one order over a period: revenue divided by the number of orders. It shows how much a customer spends on average per purchase.
Ecommerce events
Ecommerce events are messages a store's site sends to analytics at every step of the buyer's path: a product list shown, a product viewed, added to cart, checkout started, purchase, refund. They build the funnel, revenue by source and product reports.
The store owner's dashboard
A dashboard is a single page with a few of the business's main indicators, which the owner opens daily or weekly to quickly understand what's going on and decide where to look next. A good dashboard answers a few specific questions rather than showing…
GA4 for an online store
GA4 (Google Analytics 4) is Google's free web analytics system. It collects site visitors' actions as "events" (product view, add to cart, purchase) and shows where buyers come from and where they drop off. For a store it is useful only when ecommerce events…
ROAS (return on ad spend)
ROAS (return on ad spend) is the revenue from advertising divided by what you spent on it. A ROAS of 4 (or 400%) means that every hryvnia spent on ads brought in 4 UAH of revenue.
10 Usability Heuristics of Jacob Nielsen for E-commerce: How to Increase Conversion
Jakob Nielsen’s Heuristics are 10 usability principles that help create user-friendly, intuitive, and effective interfaces
Как найти свои золотые метрики: Руководство по KPI для интернет-магазинов
Краткое руководство о том, как аккуратно и результативно обновить дизайн большого интернет-магазина Перед тем, как