Catalog and marketplaces
Product feed
A product feed is a file or data stream with the full list of your products (name, price, availability, photo, link) that a store passes to Google, marketplaces and price comparison sites so they can show and sell its products.
Product variants
Product variants are versions of the same product that differ by one or two attributes: size, color, volume, memory. For example, a T-shirt of one model in sizes S, M, L and in three colors.
Stock levels, stockouts and overstock
Inventory management is controlling how much of each product is in the warehouse, how much is needed and when to order, so that you do not lose sales to stockouts and do not freeze cash in overstock. A stockout (out-of-stock) means the shopper wanted to buy…
ABC/XYZ analysis of your product range
ABC/XYZ analysis sorts products by two traits: how important they are to the business (ABC, by revenue or profit) and how stable the demand for them is (XYZ). The result is nine groups, each needing its own purchasing and stock rules.
FBO and FBS
FBO and FBS are two order fulfillment schemes on a marketplace. With FBO (fulfillment by operator), the goods sit in the marketplace's warehouse, and it packs and ships the order itself. With FBS (fulfillment by seller), the goods stay in the seller's…
Marketplace
A marketplace is an online platform where many independent sellers sell goods, and the platform owner takes the orders and payment. Examples in Ukraine: Rozetka, Prom.
PIM system
A PIM system (Product Information Management) is a single place where a store keeps and prepares all its product information: descriptions, attributes, photos, translations. From there the data flows out to the site, marketplaces, price lists and printed…
Buy box
The buy box is the block on a product page where a marketplace shows one offer from one seller, with "Buy" and "Add to cart" buttons, when several sellers sell the same product. Whoever gets into the buy box receives most of the orders for that listing.
Demand forecasting and AI
Demand forecasting is an estimate of how many units of each product will be bought in a future period (a week, a month, a season). It is used to order from suppliers as much as will sell: not to leave shelves empty and not to freeze money in surplus stock. AI…
Merchandising in an online store
Merchandising in an online store is managing which products, in what order and in what form the buyer sees on catalog pages, in search and on the homepage. The goal is for the right product to be easy to find and appealing to buy.
Omnichannel
Omnichannel is an approach in which all of a store's sales and communication channels (the site, a mobile app, offline locations, marketplaces, messengers) work as a single whole: with the same stock, one customer profile and a consistent experience.
Dropshipping
Dropshipping is a retail model in which the store takes orders but doesn't keep the goods in its own warehouse: after payment it passes the order to a supplier, who ships the product directly to the buyer.