Store pages
Product photos, video and AI generation
A product photo is the main way to show a shopper something they can't hold in their hands. AI generation helps create a background, an angle or an illustration, but it comes with clear rules: in Google Merchant Center such images must be labeled, and the EU…
Trust signals
Trust signals are elements of a site that help a shopper believe the store is real, honest and safe to pay: reviews, contacts, delivery and return terms, visual signs of protection on the card form, familiar payment methods.
Free shipping threshold
A free shipping threshold is a rule: shipping is free if the order total is at least a set amount (for example, from 1,500 UAH). For the store it is a way to raise the average order value, for the shopper an incentive to add one more item.
Online store catalog structure
Catalog structure is how products are arranged into categories, subcategories, filters and page URLs. It answers two questions: can a customer find what they need in a few clicks, and does a search engine understand which pages matter.
The mobile version of a store
The mobile version of an online store (mobile UX, m-commerce) is how the site looks and works on a smartphone: from the catalog and search to checkout. Mobile traffic in Ukraine is large: by recent data, about 60-78% of online purchases are made from a…
Site search
Site search is the box on an online store's site that a shopper uses to look for a product by name or description. For people who know exactly what they need, it is faster than walking through menus.
Checkout
Checkout is the sequence of steps from the cart to purchase confirmation: contact details, delivery, payment, order review. This is exactly where an online store loses shoppers who have already decided to buy.
Catalog filters
Catalog filters (faceted search) are a set of parameters (price, brand, color, size and so on) by which a customer narrows down a list of products. Each filter consists of a category (a property, such as color) and values (red, blue).
Upsell and cross-sell
An upsell is an offer of a more expensive, better version of a product the customer is already considering. A cross-sell is an offer of related products: accessories, components, add-ons. Both raise the average order value.
Category page
A category page is a page of an online store that gathers the products of one group (for example, "Sneakers" or "Refrigerators") and helps the shopper get to the right one. It is often confused with a product listing page: a category is an intermediate step…
Size selection and virtual try-on
A size guide is a table or explanation a customer uses to choose a size. A size finder is an interactive helper that recommends a size from height, weight or body measurements. Virtual try-on shows an item on the customer's photo or video, or on a model…
Visual and voice search
Visual search is search by image: a shopper photographs an item or uploads a picture, and the system finds similar products. Voice search is a query by voice instead of text. For a store this means a product has to be recognized both from a photo and from a…