Store pages
Product description: how to write it
A product description is the text on the page that answers the questions a buyer can't settle from the photo: what it is made of, what size it is, who it is for, how to care for it, what is in the box. A good description helps people choose and avoid…
Social proof and reviews
Social proof is confirmation that other people choose a product or store: reviews, ratings, the number of buyers, customer photos. In an online store its most important form is customer reviews on the product page.
Product page
A product page (PDP) is the online store page with the description of a single product, its photos, price, variants and a "Buy" button. It is the place where the shopper makes the final decision to buy or not.