Usability
UX and UI: what they are and how they differ
UX (user experience) covers all aspects of a person's interaction with a company, its services and its products. UI (user interface) is the part a person directly interacts with on the screen: buttons, menus, forms, fonts, colors, the placement of elements.…
Usability
Usability is how easy and convenient it is for people to use a site, an app or any interface to reach their goal. The ISO 9241-11 standard defines usability as the extent to which a product can be used by specified users to achieve specified goals with…
What is a website usability audit and why an online store needs one
A complete guide to usability audits for online stores: how it differs from UX, the methods, what gets checked from search to checkout, how it works and how to start on your own.
Heuristic evaluation (expert review)
Heuristic evaluation is a method of finding problems in an interface, where several experts independently assess a site or app against a set of principles (heuristics), most often the 10 Nielsen heuristics. It is also called an expert usability review.
10 Usability Heuristics of Jacob Nielsen for E-commerce: How to Increase Conversion
Jakob Nielsen’s Heuristics are 10 usability principles that help create user-friendly, intuitive, and effective interfaces