Team
E-commerce manager
An e-commerce manager is the person responsible for making an online store sell: the catalog, the website, prices, traffic, orders and numbers. It is not a separate specialty with a single standard, so people work differently under this title in different…
An online store team: who you need at each stage
An online store team is the set of people and contractors who cover four things: product and catalog, the site, attracting shoppers, and orders and support. There is no "right" team composition: it depends on how many orders you process and what of it can be…
In-house team or agency
An in-house team is people on staff who work only for your store. An agency is an outside company that takes on a function (advertising, SEO, development, design) under a contract. The choice is rarely either-or: most stores combine both.
How to work with developers if you are not technical
Working with developers without a technical background does not mean learning to code. It means being able to say clearly what should change for the buyer, agreeing on how you will check it, and seeing what is happening with the project. Ordinary management…