E-commerce knowledge base
Research, reviews and practical breakdowns: what works in online stores, how to measure change and build a sales system.
SaaS platform, custom store or vibe coding: what to choose
A SaaS platform is a ready-made online store service on subscription: the provider runs servers, updates and security, and you set up the catalog and design. A custom store is a solution written for your processes, with code that belongs to you. Vibe coding…
Cookies
Cookies are small pieces of data that a site stores on a visitor's device through the browser and gets back with later requests. They let a site "remember" the cart, the language or a login, and they are also used for analytics and advertising.
Product page
A product page (PDP) is the online store page with the description of a single product, its photos, price, variants and a "Buy" button. It is the place where the shopper makes the final decision to buy or not.
GMV (gross merchandise volume)
GMV (gross merchandise volume) is the total monetary value of goods sold over a period. For a store, it is the average price of a product multiplied by the number of units sold.
ERP
ERP (enterprise resource planning) is a system that brings a company's core processes together in one place: money and accounting, purchasing, warehouse, orders, production, staff. It is usually a set of programs that collects, stores and processes data from…
Demand forecasting and AI
Demand forecasting is an estimate of how many units of each product will be bought in a future period (a week, a month, a season). It is used to order from suppliers as much as will sell: not to leave shelves empty and not to freeze money in surplus stock. AI…
Dynamic pricing and AI
Dynamic pricing means changing prices by rules or a model depending on demand, stock levels, competitor prices, time or other conditions. There are simple rules ("price no higher than the competitor + 3%") and AI models that pick the price themselves. A…
CRO (conversion rate optimization)
CRO (conversion rate optimization) is a systematic process of increasing the share of site visitors who take a desired action: buy, leave a request, subscribe. It relies on research into user behavior, hypotheses and testing changes, including A/B tests.
Merchandising in an online store
Merchandising in an online store is managing which products, in what order and in what form the buyer sees on catalog pages, in search and on the homepage. The goal is for the right product to be easy to find and appealing to buy.
Customer payback period
The customer payback period (CAC payback period) is the time it takes for the margin from a customer's purchases to cover the cost of acquiring them. The shorter it is, the faster the money put into advertising returns to circulation.
Average order value (AOV)
Average order value (AOV) is the average amount of one order over a period: revenue divided by the number of orders. It shows how much a customer spends on average per purchase.
AI for catalog content
AI for catalog content means using language and image models to prepare product descriptions, attributes, translations and images for an online store. A model drafts quickly, but it does not know the facts about your product: you have to give them to it and…