E-commerce knowledge base
Research, reviews and practical breakdowns: what works in online stores, how to measure change and build a sales system.
ROAS (return on ad spend)
ROAS (return on ad spend) is the revenue from advertising divided by what you spent on it. A ROAS of 4 (or 400%) means that every hryvnia spent on ads brought in 4 UAH of revenue.
10 Usability Heuristics of Jacob Nielsen for E-commerce: How to Increase Conversion
Jakob Nielsen’s Heuristics are 10 usability principles that help create user-friendly, intuitive, and effective interfaces
Как найти свои золотые метрики: Руководство по KPI для интернет-магазинов
Краткое руководство о том, как аккуратно и результативно обновить дизайн большого интернет-магазина Перед тем, как